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Upon completion of NYICD's online small business management course, you'll have the skills and confidence to run a successful business
Small Business Management Course Description
Whether you are already managing a small business, or plan to start your own business, our small business management course will prepare you for success. You will learn about planning, financing, and hiring, as well as market research, advertising, and more. You will have access to experienced small business managers here to help you as you move through the program.
In Lesson 1.1: You'll learn how to determine the 'leanness' of your business and how to position your brand to beat the competition. Also, you'll understand how to do market testing and a variety of important business terms.
In Lesson 1.2: You'll know the necessary steps to go into business for yourself, and identify the type of business that's right for you.
In Lesson 1.3: You'll learn the concept of market research and understand it's importance. You'll also be able to identify a product or features that are in demand within your niche.
In Lesson 1.4: You'll prepare a sample business plan and understand it's purpose. In addition, you'll identify and understand the purposes of a variety of business roles. You'll also become familiar with the necessary legal forms of ownership.
In Lesson 2.1: You'll be able to explain the importance of financing, and how to estimate your financial needs. You will understand the sources of equity and debt financing, and each of their roles. You'll also know what a lender looks for in a potential borrower.
In Lesson 2.2: You'll learn how to choose the ideal retail location, how to manage your inventory, and the benefits of insurance.
In Lesson 2.3: You'll understand the best ways to find new employees. Also, you'll learn the factors that influence employee compensation and how to reduce turnover.
In Lesson 3.1: You will learn to identify ways that technology can improve your business. In addition, you'll be familiarized with the importance of having a web presence, and identify hosting options for your website.
In Lesson 3.2: You'll understand the importance of your brand, and the pros and cons associated with brand recognition. You will also learn to develop and implement your social media marketing strategy. Finally, you'll identify affordable, effective advertising options.
In Lesson 3.3: You'll learn how to sell your product, from the research phase, to sales presentations, and more.
In Lesson 3.4: You'll understand how your website is primarily a tool for marketing. Also, you'll learn how to attract and keep visitors on your website. Finally, you'll learn how to drive traffic to your website from relevant social channels.
In Lesson 4.1: You'll be able to describe the financial structure of your business, and understand how a budget is prepared and used. In addition, you'll be able to identify the causes of any change in the financial standing of your business.
In Lesson 4.2: You'll learn how to plan for profit, and be able to explain the importance of profit planning. You'll also learn about the U.S. tax system, and understand what is applicable to you. Finally, you'll learn how effective managers exercise control in a small business.
NYICD offers convenient online training to anyone interested in running a small business. Study anytime, anywhere at your own pace and earn your small business management certificate in a matter of months. Call 1-800-239-9275 or enroll online today.