Open the Door to a New Career with Penn Foster
NYICD is no longer accepting new students but you can still take the next steps toward a new career or further your education with our affordable, online sister school, Penn Foster. With over 130 years of experience in distance education and a broad range of accredited career, college, and certificate programs in in-demand fields, you can open the door to a new job, build industry-recognized skills, and take the next step toward the life you want – still completely online, at your own pace.
In-Demand Healthcare Career Training with Penn Foster
Take the first steps toward an in-demand, rewarding career in healthcare with Penn Foster. With accredited online programs in clinical and administrative roles, you can build the skills you need on your schedule, online.
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Upon completion of NYICD's online small business management course, you'll have the skills and confidence to run a successful business
Small Business Management Course Description
Whether you are already managing a small business, or plan to start your own business, our small business management course will prepare you for success. You will learn about planning, financing, and hiring, as well as market research, advertising, and more. You will have access to experienced small business managers here to help you as you move through the program.
Small Business Management Course Curriculum
Unit 1: Planning for Success
1.1 Concepts in Small Business and Self-EmploymentIn Lesson 1.1: You'll learn how to determine the 'leanness' of your business and how to position your brand to beat the competition. Also, you'll understand how to do market testing and a variety of important business terms.
In Lesson 1.2: You'll know the necessary steps to go into business for yourself, and identify the type of business that's right for you.
In Lesson 1.3: You'll learn the concept of market research and understand it's importance. You'll also be able to identify a product or features that are in demand within your niche.
In Lesson 1.4: You'll prepare a sample business plan and understand it's purpose. In addition, you'll identify and understand the purposes of a variety of business roles. You'll also become familiar with the necessary legal forms of ownership.
Unit 2: Making Solid Preparations
2.1 The Best Sources of FundingIn Lesson 2.1: You'll be able to explain the importance of financing, and how to estimate your financial needs. You will understand the sources of equity and debt financing, and each of their roles. You'll also know what a lender looks for in a potential borrower.
In Lesson 2.2: You'll learn how to choose the ideal retail location, how to manage your inventory, and the benefits of insurance.
In Lesson 2.3: You'll understand the best ways to find new employees. Also, you'll learn the factors that influence employee compensation and how to reduce turnover.
Unit 3: Reaching Your Customers
3.1 Make Use of TechnologyIn Lesson 3.1: You will learn to identify ways that technology can improve your business. In addition, you'll be familiarized with the importance of having a web presence, and identify hosting options for your website.
In Lesson 3.2: You'll understand the importance of your brand, and the pros and cons associated with brand recognition. You will also learn to develop and implement your social media marketing strategy. Finally, you'll identify affordable, effective advertising options.
In Lesson 3.3: You'll learn how to sell your product, from the research phase, to sales presentations, and more.
In Lesson 3.4: You'll understand how your website is primarily a tool for marketing. Also, you'll learn how to attract and keep visitors on your website. Finally, you'll learn how to drive traffic to your website from relevant social channels.
Unit 4: Managing Your Profits
4.1 Bookkeeping BasicsIn Lesson 4.1: You'll be able to describe the financial structure of your business, and understand how a budget is prepared and used. In addition, you'll be able to identify the causes of any change in the financial standing of your business.
In Lesson 4.2: You'll learn how to plan for profit, and be able to explain the importance of profit planning. You'll also learn about the U.S. tax system, and understand what is applicable to you. Finally, you'll learn how effective managers exercise control in a small business.
What You Get
- Instant access to high-quality course materials
- One-to-one mentorship from a professional in the field
- Certification preparation materials including free practice test
NYICD offers convenient online training to anyone interested in running a small business. Study anytime, anywhere at your own pace and earn your small business management certificate in a matter of months. Call 1-800-239-9275 or enroll online today.
